Rather than being confined to data held captive by a SQL RDBMS, you now have access to the World Wide Web and/or the burgeoning Linked Open Data (LOD) Cloud, from any ODBC compliant client application. Net effect, cost-effective broad access to heterogeously-shaped and disparately-located big, small, and smart data sources. Typical examples include: Plain Text, HTML (with or without embedded Microdata, JSON-LD, TURTLE based structured data islands), Social Media (RSS & Atom based Blogs, Facebook, Twitter, LinkedIn, GooglePlus, Disqus etc..), CSV, Various Web Service Endpooint Documents (Amazon, eBay, BestBuy, Crunchbase, AngelList, Stack Overflow, Github etc.. ), and RDF (TURTLE, JSON-LD, RDF/XML) documents.