Meet the IPTC and learn about rNews @ The New York Times, AP and Getty Images
13.06.2011 17:30 - 19:30
Lotico the London Semantic Web
Web publishers harbor a wealth of information about their
content including bylines, thumbnails, images, datelines, tags and
summaries. But this data resides behind the scenes in offline
databases. By the time this data is rendered into HTML and sent to
your browser, almost all of its underlying structure is lost. This
has several negative consequences for the web publishing
The social, search and aggregation sites that publishers rely on
for referral traffic have little structured data to format links
attractively. Furthermore advertising networks don't have access to
article tags, a valuable source for contextual clues. Search
engines are left to guess at which portions of a document contain
actual content and which contain advertising and navigation data.
Screen readers for the sight-impaired have no reliable method of
determining which portions of the page to voice.
To address these shortcomings,
The International Press
Telecommunications Council (IPTC) has developed
rNews - a new standard for
embedding publishing metadata into online documents using RDFa.
At this month's event, members of the IPTC will provide us
with an overview of their organizations, argue the business case
for semantic markup, introduce us to RDF/RDFa, and give us a
thorough introduction to rNews.
The IPTC is a consortium of the world's major news agencies,
news publishers and news industry vendors. It develops and
maintains technical standards for improved news exchange that are
used by virtually every major news organization in the world. The
IPTC's latest standard is now rNews - a new standard for embedding
publishing metadata into HTML documents using RDFa.
Andreas Gebhard - Getty Images
Stuart Myles - The Associated Press
Evan Sandhaus - The New York Times Company
London - United Kingdom
Monday, June 13 at 6:30 PM
PRESS ASSOCIATION - 292 Vauxhall Bridge Road, London, SW1V 1AE - London - United Kingdom